Disclosure : This site contains affiliate links to products. We may receive a commission for purchases made through these links.

Whatever You Think, Think The Opposite

The bestselling author of “It`s Not How Good You Are, It`s How Good You Want To Be” Paul Arden turns logic and common sense on its head in “Whatever You Think, Think the Opposite “and gives you the confidence to take bigger risks and enjoy your work more than you can imagine. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? Paul Arden has become a global business guru on the strength of such radical insights. His first book, “It`s Not How Good You Are, It`s How Good You Want to Be”, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes – all seeking to revise what we habitually hold as our `common sense`. “Whatever You Think, Think the Opposite” is an even more daring attack on the way we look at our work and our world.Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers. “Whatever You Think, Think the Opposite” will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine. “Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn`t, well, common”. (Roger Kennedy, Saatchi & Saatchi). Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK`s most successful advertising campaigns – British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the “Independent” and recently opened a photographic gallery in his hometown, Petworth.

Related Products:

The People Opposite What`s the Opposite?: Book 4 Default ThumbnailThe Opposite of a Person Opposite Surprise The Opposite of Falling The Ring: & The Opposite of Death What`s the Opposite? It`s Not How Good You are, it`s How Good You Want to be: The World`s Best-Selling Book by Paul Arden My Brilliant Friend Wreck This Journal: Now in Colour Why We Make Things and Why it Matters: The Education of a Craftsman Common Sense For The 21st Century: Only Nonviolent Rebellion Can Now Stop Climate Breakdown And Social Collapse india – a million mutinies now Travel Doodles Mango & Bambang: Tapir All at Sea: Book 2 Ask an Adventurer Creative Schools: Revolutionizing Education from the Ground Up Mango & Bambang: Tapir All at Sea (Book Two) Common Sense New Granta Book of Travel The Enchanted Life: Reclaiming the Wisdom and Magic of the Natural World Think Like an Artist: … And Lead a More Creative, Productive Life Alien Thinking: How to Bring Your Breakthrough Ideas to Life All Quiet on the Western Front A Brief History of Time Send for Paul Temple Jonathan Strange and Mr. Norrell Mad, Bad, Dangerous to Know: The Fathers of Wilde, Yeats and Joyce Dangerous Dinosaurs Utlimate Sticker Book The Shed That Fed a Million Children: The Extraordinary Story of Mary`s Meals Dune Arm of the Sphinx: Book Two of the Books of Babel American Dirt Common People: The History of an English Family Don`t Tell Mum I work on the rigs The Wonky Donkey The Tibetan Book Of Living And Dying Rain Later, Good: Painting the Shipping Forecast Steve Backshall`s Deadly 60 Creative Writer`s Handbook