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The Passion Economy: The New Rules for Thriving in the Twenty-First Century

An indispensable roadmap and a refreshingly optimistic take on our economic future: Award-winning New Yorker staff writer and brilliant creator of NPR`s Planet Money shows us how the 21st century economic paradigm offers unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers.From `Focus on Intimacy at Scale` to `Find Your Valuable Five Percent` and `The Harder Your Core Customer Is to Reach, The Better You Will Do`, Adam Davidson lays down the Ground Rules for success in the new economy.Drawing on inspiring case studies – a sweatshop-owner`s daughter fighting for better working conditions, an Amish craftsman meeting the technological needs of his fellow farmers – as well as the latest academic research, he shows us how the twentieth-century economy of scale has given way in this century to an economy of passion. Davidson`s special talent for breaking down daunting economic terminology and making theory accessible have won him not only respect as an economics guru but also most of broadcast journalism`s highest honours. In this breath-of-fresh-air book, he inspires us all to see that with intimacy, insight, attention, automation, and of course, passion, we can succeed in this new economic world.

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