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Modern Day Vikings – A Practical Guide to the Swedes

Modern-Day Vikings is a window into contemporary Sweden. True to its title, the book traces many of Sweden`s cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism, and democracy. But this just scratches the surface; the authors also examine the famous “cradle-to-grave” social democracy and the social and economic challenges brought on by immigration and other twenty-first century changes. Robinowitz and Carr explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles, and business practices. A most enjoyable chapter is “The Seasons and their Power,” where readers get a glimpse of the “complete Swede” as characterized by the four seasons especially the Summer Swede.

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