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Let My People Go Surfing: The Education of a Reluctant Businessman – Including 10 More Years of Business as Usual

n this newly revised 10th anniversary edition, Yvon Chouinard – legendary climber,I businessman, environmentalist, and founder of Patagonia, Inc. – shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport`s equipment, `Let My People Go Surfing` is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.”This is the story of an attempt to do more than change a single corporation–it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.” From the Foreword by Naomi Klein, bestselling author of `This Changes Everything`

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