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Encountering the Chinese

Over the past decade, China has undergone immense changes in its cultural, economic, and political systems that have changed its face as a nation, as well as its role in international politics. The authors provide a comprehensive cross-cultural guide to Chinese culture, along with insights into how best to communicate and interact with Chinese people in both business and social contexts, when such competencies are needed more than ever. “Encountering the Chinese” provides fundamental information on basic Chinese values and cultural norms, identifying cross-cultural factors that often lead to failed business negotiations and misunderstandings. The advice and skills enable Westerners and the Chinese to establish more effective and rewarding relationships, inside and outside of China.

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