Disclosure : This site contains affiliate links to products. We may receive a commission for purchases made through these links.

Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It

Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again. `It`s high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment` Amanda Montell, author of Wordslut Brands profit by telling women who they are and how to be. Now they`ve discovered feminism and are hell bent on selling `fempowerment` back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs – in all forms – are ignored and misrepresented by an industry that fails to understand us.They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and – at last – sexism-free. `If you think we`ve moved on from `Good Girl` to `Go Girl`, think again!` Professor Gina Rippon, author of The Gendered Brain`An outrageously important book. Erudite, funny, and deeply engaging — with no condescension or bullshit` Dr Aarathi Prasad, author of Like A Virgin`This book has the power to change the way we see the world` Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Related Products:

British Isles Map Marketing Sales & Marketing Wall Map ENCAPSULATED Misogynation: The True Scale of Sexism Great Britain: Map Marketing District Postcode Maps Great Britain & Northern Ireland: Map Marketing Postcode Sector Maps Scribble Yourself Feminist The Penguin Book of Feminist Writing British Isles Map Marketing Route Planning Wall Map ENCAPSULATED The Authority Gap: Why women are still taken less seriously than men, and what we can do about it A Nation of Women: An Early Feminist Speaks Out Eloquent Rage: A Black Feminist Discovers Her Superpower Do It Like a Woman: … and Change the World The Turkish Embassy Letters: 1716-1718 Make More Noise!: New stories in honour of the 100th anniversary of women`s suffrage Everyday Sexism Misjustice: How British Law is Failing Women Women Don`t Owe You Pretty: The debut book from Florence Given Essex Girls: For Profane and Opinionated Women Everywhere Dear Ijeawele, or a Feminist Manifesto in Fifteen Suggestions Hood Feminism: Notes from the Women White Feminists Forgot Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men Women are the Future of Islam Deeds Not Words: The Story of Women`s Rights – Then and Now The Artificial Silk Girl Comrade or Brother?: A History of the British Labour Movement Men Explain Things to Me: And Other Essays Slay In Your Lane: The Black Girl Bible Difficult Women: A History of Feminism in 11 Fights (The Sunday Times Bestseller) Something Out of Place: Women & Disgust Lifting the Veil Cobble Hill: A fresh, funny page-turning read from the bestselling author of Gossip Girl Entitled: How Male Privilege Hurts Women Reimagining Capitalism in a World on Fire Blonde Roots: From the Booker prize-winning author of `Girl, Woman, Other` 100 Women Who Made History: Meet the Women Who Changed the World Ottoline Goes to School Default ThumbnailSultana`s Dream A Girl in Exile Wayward Lives, Beautiful Experiments: Intimate Histories of Riotous Black Girls, Troublesome Women and Queer Radicals Fantastically Great Women Who Worked Wonders Activity Book I Know a Woman: The inspiring connections between the women who have shaped our world: Behind every great woman… is another great woman.