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Willpower: Rediscovering Our Greatest Strength

Can you resist everything except temptation? In a hedonistic age full of distractions, it`s hard to possess willpower – or in fact even understand why we should need it. Yet it`s actually the most important factor in achieving success and a happy life, shown to be more significant than money, looks, background or intelligence. This book reveals the secrets of self-control. Here Roy Baumeister, one of the world`s most esteemed and influential psychologists, and journalist John Tierney, turn this notion on its head. They show us that willpower is like a muscle that can be strengthened with practice and improved over time. The latest laboratory work shows that self-control has a physical basis to it and so is dramatically affected by simple things such as eating and sleeping – to the extent that a life-changing decision may go in different directions depending on whether it`s made before or after lunch. Based on years of psychological research and filled with practical advice, this book will teach you how to gain from self-control without pain, and discover the very real power in willpower. The results are nothing short of life-changing.

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