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The Nation`s Host: Butlin`s and the Story of the British Seaside
In 1936, with the opening of his first holiday camp in Skegness, Billy Butlin laid the foundations for a new era in the history of the British seaside. Today, his legacy still lives on as Butlin`s celebrates its 80th year as an iconic British institution.The Nation`s Host charts the incredible inside story of Butlin`s, from its origins in a British society still reeling from the economic downturn of the 1920s, to its heyday in the mid-twentieth century and the challenges posed by the arrival of overseas package holidays. Lavishly illustrated throughout with timeless images from the Butlin`s archives, many of which have never been seen before, this is a unique insight into the history of a company long synonymous with the British seaside holiday.