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How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise

Why do most people know what an Ewok is, even if they haven`t seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did `Jedi` become an officially recognised religion? When did the films` merchandising revenue manage to rival the GDP of a small country? Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett`s helmet, all to find out how STAR WARS has attracted and inspired so many fans for so long. `It`s impossible to imagine a Star Wars fan who wouldn`t love this book. There are plenty of books about Star Wars, but very few of them are essential reading. This one goes directly to the top of the pile` Booklist (starred review).

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