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Better Business: How the B Corp Movement Is Remaking Capitalism

A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone`s future-“a valuable guide to an important force” (Financial Times) “An important blueprint for how businesses can and should be both successful and a force for good.”-Rose Marcario, President and CEO, Patagonia”Better Business is the book to read if you want to put values and purpose at the center of your company. It`s an inspiring book with great insights to share.”-Jerry Greenfield, co-founder, Ben & Jerry`sGold Medalist in the Business Ethics category, 2021 Axiom Business Book Awards and longlisted for the 2020 Porchlight Business Book Awards Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form-the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement`s founders and leading figures, Marquis`s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

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